This classic clip from Seinfeld is not only very funny but it is also an example of interruption marketing. The term was popularized by Seth Godin who used it to lump together most mass-marketing approaches into the category of interruption marketing in which advertising and promotion messages are unanticipated, impersonal and largely irrelevant. Godin went on to promote permission or opt in marketing approaches.
Here at Lingospot what we have found most interesting is another approach that is also the antithesis of interruption marketing encapsulated by content marketing and or inbound marketing the latter being a term coined by Brian Halligan.
Halligan argues that people now block interruption marketing (e.g. blocking direct email with spam filters and skipping ads on their PVR’s) and the new way to market products is by creating remarkable content such a blog articles and social media that will appear in search engine results pages.
The tools to embark on a content marketing or inbound marketing strategy are now mainstream and there are thousands of companies of all sizes who have already followed or are about to follow this approach.
Lingospot offers a comprehensive solutions to your content curation and marketing needs allowing you to create a more engaging experience for your customers. Please click here if you would like a to find out more information on how we can help you create a more dynamic and content rich site.
Post by Dino Joannides