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4 Reasons Why You Should Be Using Website Automation Software

Website automation software can benefit your website or blog in a number of ways. If you are a news junkie, or if you have your own news aggregation/curation site, you are probably already using some form of website automation software. If not, here are four reasons why you should:

Where Would Digital Publishing Be Without Steve Jobs?

It would be nearly impossible to list every invaluable contribution that Steve Jobs has made to our modern society, but there are four in particular, without which digital publishing would not be where it is today:

How Yahoo! Increased Click Through Rates by 270 per cent

Online publishers take note: Algorithmic automation coupled with editorial intelligence can increase your click-through rate by 270 per cent. At least this is the CTR boost that Yahoo! observed after implementing an internal project called CORE (Content Optimization and...

What is Algorithmic Publishing?

As part of the recent re-launch of our website, we coined (and trademarked) the term “Algorithmic Publishing,” as we believe it accurately summarizes the core function of our software products. Since then, I’ve received several questions about what Algorithmic Publishing actually...

Online Publishers: Are You Linking to Your Competitors?

I recently read a great post on HubSpot’s Inbound Internet Marketing Blog. In it, Ellie Mirman talks about the practice of linking to your competitors, a non-intuitive approach to providing your visitors with the best possible experience. The example that Mirman mentions is...

Best Practices: How Sky Sports Bet on the World Cup

The World Cup is behind us. Spain sits at the top of the FIFA World Rankings and will hold on to the cup until the summer of 2014, when it will all start over again in Brazil.